Vehicle Wraps -- Facts and Common Misconceptions

December 2, 2011

Thinking about wrapping your car, truck, van or other vehicles? Well, you aren't alone. Vehicle wraps are becoming one of the more popular methods of marketing and advertising for growing businesses. Effective photo-image wraps have been proven to increase conscious awareness of a vehicle (and a brand) by more than 48% over simple vehicle lettering.

Here are some little known facts and common misconceptions about vehicle wraps that we think you should know.

The average American has traveled 302 miles in the past 7 days. One Car Wrap can generate between 30,000 - 70,000 impressions daily (that's 14 million pairs of eyes a year).

How does the cost of a vehicle wrap compare with other forms of advertising? Well, consider that the cost per 1,000 people that see an ad on a TV spot or in the newspaper is $20.54 and $11.66 respectively. Vehicle wraps can generate 30,000-70,000 views per day, which brings the cost to about $0.15 per view!

What about the wrap itself? Will it damage my vehicle? This is a common misconception. Newer paint surfaces are not damaged by graphic wraps. The films used actually protect the paint surface, preserving it similar to "shrink-wrapping".

How long will the wrap last? We only use the highest quality materials -- 3M IJ180Cv3-10 vinyl and 3M 8518 laminate and professional installers. You can expect the longevity of the product to be 3 - 5 years. No-contact washing methods and low abrasion detergents should be used to ensure longer life of the product.

We have been here since 2003 so if you ever have any problems or need any assistance we will be here to proudly stand behind any and all of our work. If you have any other questions about vehicle wraps, or any of our other high quality products, give us a call 972-242-9002 or email marketingcarrollton@speedpro.com.

We look forward to working with you! 


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